Hans Bredow Institut Hans Bredow Institut für Medienforschung
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RESEARCH QUESTIONS
  1. How do the digitalization and the configuration of a convergent multiplatform media scenario affect the values, functions and objectives that legitimize Public Service Broadcasting?

  2. To what extent do the ongoing changes compel modifications in the theoretical conceptualization and the practical configuration of PSB

  3. What are the main challenges, opportunities and risks for public service broadcasting in the multiplatform scenario?

  4. How do public service broadcasters perceive the current context of change?

  5. What strategies do public broadcasters implement to adapt to the new digital and multiplatform scenario?
Research project funded by the European Union under a Marie Curie Intra-European Fellowship for Career Development (FP7-PEOPLE-IEF-2008)