Hans Bredow Institut Hans Bredow Institut für Medienforschung
OBJECTIVES

  • Drawing a detailed picture of the current transformation processes affecting the media system.

  • Carrying out a reflection on how those transformations influence PSB at three levels: remit, organization and performance.

  • Designing a theoretical model of challenges, opportunities and risks for PSB in the multiplatform media scenario.

  • Gathering information and opinions from practitiones concerning the strategies implemented by public operators to carry out such an adaptation.

  • Comparing the experiences of public broadcasters in Germany, Poland and Spain in order to identify best practices.

  • Providing recommendations to foster the development of Public Service, to protect its autonomy, to improve its service to society and to ensure its visibility, relevance and social support in the new media scenario.
Research project funded by the European Union under a Marie Curie Intra-European Fellowship for Career Development (FP7-PEOPLE-IEF-2008)